ALUMNI Partners takes first place in the Rebranding ASAP category of the Pravo.ru BLFM ranking

On 14 September, Pravo.ru announced the winners of Best Law Firm Marketing, the first national legal marketing award. First place honours in the new category “Rebranding ASAP” were taken by ALUMNI Partners with its project “How to create a firm’s identity a firm in 21 days”.

Second and third on the list come Birch Legal and LEVEL Legal Services, respectively. The nominated law firm rebranding projects were evaluated in terms of how well they respond to a crisis situation or any emergency rebranding need (breaking relations with the head office, partnership changes, tuning away from a similar name firm, etc.).